Sarah Mitchel

Sarah Mitchel

Marketing Director
Austin, TX
sarah.mitchel@alexssitaie.com
linkedin.com/in/linkedin.com/in/sarah-mitchel-marketing
github.com/

About Me

Results-driven marketing leader with 10+ years of experience driving brand growth and digital transformation for global companies. Proven track record of developing innovative marketing strategies that increase market share, boost customer engagement, and deliver measurable ROI. Experienced in leading cross-functional teams and managing multi-million dollar budgets. Passionate about leveraging data analytics and emerging technologies to create compelling customer experiences across all touchpoints.

Professional Experience

Marketing Director

TechVision Enterprises
2019 - Present
Austin, TX

Lead global marketing strategy for B2B SaaS company with $75M annual revenue. Oversee team of 12 marketing professionals and manage $8M annual marketing budget.

  • Spearheaded digital transformation initiative increasing lead generation by 125% and reducing CAC by 30%
  • Developed integrated marketing strategy driving 45% year-over-year revenue growth
  • Launched successful rebranding campaign resulting in 85% increase in brand recognition

Senior Marketing Manager

Meridian Solutions
2016 - 2019
San Francisco, CA

Directed marketing programs for enterprise software division with $40M annual revenue. Managed team of 6 and coordinated with sales, product, and customer success teams.

  • Led ABM strategy resulting in 200% increase in enterprise account acquisition
  • Implemented marketing automation platform reducing campaign deployment time by 60%
  • Developed content marketing strategy increasing organic traffic by 180% in 18 months

Digital Marketing Manager

GlobalWave Technologies
2013 - 2016
Chicago, IL

Managed digital marketing channels for B2B technology company. Responsible for SEO, PPC, email marketing, and social media campaigns.

  • Redesigned company website increasing conversion rate by 85%
  • Optimized SEM campaigns reducing cost per lead by 40% while increasing quality

Skills

Marketing Strategy

Brand Strategy Go-to-Market Planning Digital Transformation Customer Journey Mapping Account-Based Marketing Marketing ROI

Digital Marketing

SEO/SEM Content Marketing Marketing Automation Social Media Strategy Email Marketing Conversion Optimization

Leadership & Management

Team Leadership Budget Management Cross-functional Collaboration Stakeholder Management Vendor Relations Project Management

Analytics & Tools

Google Analytics Hubspot Salesforce Marketo Tableau Adobe Analytics

Education

Northwestern University

MBA, Marketing & Strategy
2011 - 2013 Evanston, IL

University of Texas

BBA, Marketing
2007 - 2011 Austin, TX

Contact

Interested in discussing marketing strategy or potential collaboration? I'd love to connect.